New Car Dealers of Utah
Labrum Chevrolet Buick
901 South Main Street
Heber City, UT 84032
I actually never planned on becoming a car dealer- I was planning on becoming a doctor. I was going to the U of U, studying biology and chemistry. After my sophomore year, I went home for the summer. I was able to "shadow" a doctor in our hometown, which was eye-opening and set me on the path of becoming a dealer.
Two things happened that summer; the first was a conversation with the doctor I was shadowing. I asked him for career advice, specifically what would he do if he wasn't a doctor- and he told me that he would still be a doctor, but he would also own a car dealership. Interestingly, I had family in the car business and thought that might actually be a possibility, But I had never seriously considered the auto industry as a career. My stepdad had a Lincoln Mercury dealership in Phoenix, so the auto industry was certainly in my peripheral vision, so to speak.
The second thing that happened was that I didn't get accepted into the medical school I wanted. I decided to think about it- in Phoenix. I started working at my stepdad's dealership and decided to take a serious look at the car business. I worked my way up through parts, service, sales and the accounting office. My stepdad sent me to the NADA dealer academy.
I never retook my MCAT. When my stepdad decided to sell his dealership in 2001, I knew I wanted to get my own dealership back in Utah. I started calling on dealerships, and in the same year, was able to buy a Chevrolet Pontiac Buick dealership in Heber. I have been here ever since.
My daughters, Savannah and Kenadee, both work in the dealership. Savannah works in F&I and Kenadee is a lot tech. Also, my brother works with us in sales.
I have a degree in biology and chemistry from the University of Utah.
My stepfather, Ron Covey, and my uncle, Jeff Covey, both put me through the ropes. They gave me a chance and spent a lot of time teaching and mentoring me. I really appreciate their influence.
Also, I had many managers while I was learning the business who stepped in and helped develop my skills. I think good managers - especially in this business - find it rewarding to mold young talent.
The relationship that I have formed over the last 19 years. We have two programs that we sponsor locally that, for me, are incredibly rewarding. The first one is called Cool2Care and we're in our ninth year sponsoring this program. Our dealership gives away a car every year to a deserving high school student whose behavior and academics are exemplary.
The other program is geared toward teachers. It's called Cool Teachers Care. We have eight schools in our district, and between them, they choose one "teacher of the year" and we give that teacher a one year lease on a new car.
We do a lot in our community, but these two programs speak to me personally.
I can't say enough good about NCDU and Craig Bickmore. The franchise law in our state protects our local industry and the NCDU is our greatest advocate.
The training that is available to us through our association is parallel to none, and the opportunity to form relationships within our industry is a huge benefit.
Yes, we're involved in several sponsorships of local events, like the rodeo and derby and many community sponsorships.
I'm driving my all-time favorite vehicle, a Ford Raptor. I'm a truck guy.
I don't have a lot of free time, but when I do, I really enjoy boating with my family.
I met my wife, Rachel, in Phoenix when I was working with my stepdad. We have two daughters, Savannah who is 20 and Kenadee who is 16. I am very proud of my family and consider myself very lucky.
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